Corporate Blogging in India- The Book

I have been a firm believer in the power of internet. It becomes all the more distinctive as a medium of sharing information because of its affordability and the huge potential that it offers to seamlessly weave together the multifarious aspects of marketing. We have seen the internet transitioning from being a mere hub of applications to becoming a mosaic of communities. In the phenomenon of blogging, we gain further insight into the sociological restructuring that internet can occasion. ……..

…………..The book provides many relevant examples of how blogs can be woven into the larger strategic initiatives of CRM. Through its low infrastructure cost, blogs can encourage greater frequency of correspondence and dialogue with the customers and make the system of customer feedback much more effective………..

Jagdish N. Sheth

Charles H. Kellstadt Professor of Marketing

Goizueta Business School

Emory University