Corporate Blogging in India- The Book

The launch was real fun! It was good to see people of all ages turn up for what I thought would be a pre-dominantly youth oriented subject And media was the much expected surprise. One of the most common questions was how Rajeev and I bumped into each other and how the idea of the book germinated….

In case readers also want to know…. I landed on Rajeev’s blog and left a comment. He was one of the leading CEO bloggers and I honestly did not expect that he would be so approachable. But not only did he reply, he also suggested that since we happened to be in Gurgaon, we should meet. When I shared the idea of the research with him and he suggested that we come out with a book. So it started as a product of an accidental meeting and an ambitious idea. We did not know whether we would get a publisher; whether industry would co-operate while giving responses, but things kept falling in place and it feels so good to see all this finally pay off.