Corporate Blogging in India- The Book

Rajeev Karwal, India’s leading CEO blogger, is the Founder of Milagrow Business and Knowledge Solutions. In a career spanning over 24 years, Rajeev has worked with companies like LG, Philips, Onida and Electrolux. After stepping down from the post of President & CEO, of the Consumer Durables Vertical of Reliance Retail he founded Milagrow to help the Micro Small and Medium Enterprises with its unique ‘Venture Catalyst’ approach. Rajeev is National Chair, Integrity India Campaign, CII. He also heads the Retail Panel ‘Chief Ministers Group’ at FICCI.  www.rajeevkarwal.com

Preeti Chaturvedi is a freelance journalist. As a writer, she is associated with Interbrand’s brandchannel and World Advertising Research Center (WARC) London. She has contributed to magazines like Business & Economy, 4Ps: Business and Marketing; online portals like exchange4media.com, moneycontrol.com, BWOnline.com, newspapers like the New Indian Express. She has also contributed an essay on branding in “Brands in Retailing” published by ICFAI press. A Delhi University Topper with a Masters degree in English Literature from Miranda House and an Executive Certificate in Sales and Marketing from IIM Calcutta, she blogs at chaturvedipreeti.wordpress.com and can be reached at preeti.chaturvedi@yahoo.com